Zulu Creative is proud to announce the launch of a new website for MAX’s Wine Dive, the award-winning, rockin’ restaurant concept from Houston-based Lasco Enterprises that combines gourmet comfort food with retail wine sales and features unlikely pairings such as fried chicken and champagne. The new website is mobile-friendly for diners on-the-go and contains unique content for five MAX’s locations in Austin, Dallas, Fort Worth, Houston and San Antonio, plus corporate-specific content. The MAX’s website is the second of three that Zulu Creative is designing for Lasco. A new website for Boiler House, Lasco’s Texas grill and wine garden concept located at the historic Pearl Brewery in San Antonio, was completed in fall 2012. A complete redesign of The Tasting Room site is forthcoming.
Taking its design cue from current branding, the new MAX’s site features a black and white color palette with red accents and bold typographical elements. Zulu Creative recommended key website enhancements to better convey MAX’s funky, eclectic brand vibe online. The website reflects each location’s unique ambience and personality through witty slogans on each page, graphical jukebox-inspired elements that evoke the restaurant’s dive-bar feel, and location-specific featured images.
Site visitors can easily make online reservations and access key information such as each location’s address, hours, contact information and menus. In addition, visitors can view each location’s calendar of events, read chef and wine manager bios, see private event/catering options, purchase gift cards online, sign up for MAX’s newsletter and easily connect with MAX’s through their social media channels. Press+Awards pages tout each location’s accolades, while a corporate Employment page lists all job openings by location and serves as a useful recruiting tool.
Designed and built on a content management system (CMS) platform with multisite functionality, the website is scalable, making it easy to manage multiple websites through a single interface and